Tuesday, October 7, 2014

Slicing the market by price-clues to demand and trends



            One of the best measures of the characteristics of  a real estate market is the concentration of sales by price segments.
            Analyzing unit sales in various price ranges can reveal demand trends and provide clues to future market direction.
            As examples, these “metrics” can answer such questions as to whether the luxury market is growing, static or declining. Or they can identify the price ranges attracting the most sales activity.
            Builders, brokers, lenders, home sellers and buyers all benefit from the information in making real estate decisions.
            So what do the price ranges show in Bend and Central Oregon for the first nine months of 2014? (see the table below)
·        More than half of all sales in both Bend (59.81%) and all of the region (52.42%) are homes in the $200,000 through $399,000 category.
·        By far the the most sales in Bend (39.60%) and all of Central Oregon (34.85%) are in the $200,000 to $299,000 price range.
·        But the numbers diverge for the next highest sales range. In Bend 20.81% of sales are from $300,000 to $399,999. In all of the region, including Bend, the 2nd highest category is $100,000 to $199,000. 
            Moving farther up in the pricing ladder sales in Bend alone account for another 24.04% in the $400,000 through $699,000 range, but only 17.83% for all of Central Oregon.
            And, significantly, sales beyond the $700,000 level to the highest priced closings in the region (three above $2,000,000) only amount to 5.63% and 4.24% in Bend and the region, respectively.
            The number of sales above $1,000,000 are a very thin slice of the overall market, with only 1.65% in Bend and 1.25% throughout the area in that range.
            Altogether there were 31 sales in Bend at more than $1,000,000 through the third quarter of 2014, compared with 25 in the comparable period of 2013 -- a nice percentage gain but a relatively small number of units. Of the Bend sales, two were in the Pronghorn resort between Redmond and Bend, which has a Bend address.
There were another 10 sales in 2014 above $1,000,000 elsewhere in the region--three near Sisters, two each in Crosswater and Sunriver and one each in Black Butte Ranch, Aspen Lakes and Vandevert Ranch.
The three sales of more than $2,000,000 were a 560 acre property on Wychus Creek north of Sisters, at $3,335,444; a 342 acre property bordered by Forest Service land west of Sisters, $2,400,000;  and a home in Crosswater, $2,100,000.